How to grow your Instagram followers and build your mail list at the same time

Are you new to Instagram and want to grow your Instagram followers? Or you’ve had your Instagram account for a while but not sure how you can actually leverage Instagram to build your mail list and ultimately turn them into paying clients?  

 Business tips - How to grow Instagram followers and build your mail list at the same time

I love Instagram. Did I tell you I studied Photography at college?

So I love taking photos (more than being photographed). I’m not really a “selfie” person. But since my brand is “me”, I do take some selfies now and then… to show my face J 

I set up my Instagram account about a year ago and it’s been growing steadily but I’ve never been that consistent with my posts.

I was stuck around 1200 followers for months because I wasn’t consistent with my post and strategies.  


I started posting daily this month (actually I lied, I missed one!) and I am already seeing the results and now I’ve reached 1300 followers.

The thing with Instagram is that the number of followers goes up and down everyday. If you don’t post on a regular basis, your number of followers would continue to go down instead of up! This happens mainly due to “follow/unfollow” strategy that many people seem to use… which I personally don’t agree with and think is a waste of time.

If you are wondering what the hell the follow/unfollow strategy is, it goes like this.

“Person A” follows Person B hoping that the Person B follows Person A back. Person A then unfollows “Person B” hoping that Person B won’t notice and unfollows Person A.

The Follow/Unfollow strategy is a great way to grow your Instagram followers fast. If you are happy with this strategy then go for it! 

Otherwise, if you are keen to grow your Instagram followers (I’m talking about genuine followers) and build your mail list at the same time (and ultimately get clients), here is what’s working amazingly for me:


First things first - make sure your bio explains WHO YOU ARE and WHO YOU HELP (your tagline). I suggest making your bio section nice and simple. I don’t recommend using any hashtags in the bio section as your bio will start to look messy. I also don’t recommend using too many emojis as again, they make your bio look messy and hard to read. 


Instead of your website address, update a link to your freebie, sales page or your FB group as a call to action. You’ll need to update a link in the website section of your profile NOT in the actual bio as Instagram doesn’t allow links in the bio section.    

 Business tips - How to grow Instagram followers and build your mail list at the same time


Post daily 2-3 posts a day. I post a mixture of my business and personal photos (lifestyle) on my Instagram. It’s up to you how you want to use your Instagram – pure business or both business & personal.


Add a call to action in each post. Asking question is a great way to get engagement. Occasionally, promote your freebies and programs with a call to action to the sales page or landing page. Remember, Instagram doesn’t allow links in the post description. You can still include them in the post but always direct them to your bio (you’ll need to update your link in the website section not the bio section).   


I have 30 hashtags that are relevant to my business & my ideal client and are saved on Evernote so that I can just copy & paste them. Choose your 30 hashtags (Instagram only allows up to 30 hashtags a post) – best way to do this is by researching your competitors and find out what hashtags they are using and use the same ones on your posts, but also come up with some of your own. When you have your well-researched 30 hashtags, save them on your note. Make sure you copy & paste your hashtags in the COMMENT box, instead of cluttering your post description with hashtags.


At least a couple of times a week, I would go and comment (genuine comment) and like at least 10 posts with the same hashtags I use for my posts. I target accounts with smaller followings (I also make sure that they are my ideal client) so that they will more likely to check who is liking and commenting on their post.  


For some businesses, posting quotes work amazingly. I post occasional motivational/inspirational quotes - I am planning to post daily quotes going forward (I’ll let you know the results). If you are posting quotes, make sure they are branded. I highly recommend Canva for graphics to create pretty branded images.  


Iconosquare is a great tool to manage and track analytics. There is a monthly/yearly fee to use this tool. They do offer a free 14 day trial so you can try it out and see if you like it first.


Bitly and are great tools to track how much traffic you are getting from the link in bio. These are great for shortening the URL but also it’s a great way to track clicks from different social media platforms. I pretty much use links everywhere I post on social media platforms. Great thing about is that I can create multiple personalized links from one source e.g. sales page.  


As with all other social media platforms, if you are not prepared to post on a daily basis, it’s not worth it. If you don’t enjoy sharing and connecting with your audience, it’s not going to help you grow your audience. If you don’t enjoy or have time to manage your account, outsource it or use a scheduling system such as Later

Do you have any questions? Share your questions in the comments below!